With more than 20 years of experience in leadership, branding, and media production, Sarah has produced & directed brand campaigns internationally, including more than 150 story videos for city-wide message campaigns to global satellite TV network shows.
CEO | Lethal|Bond Ad Agency Inc
2012 – Present
Brand strategy, concept-to-delivery message campaigns, client testimonial videos, brand consulting. Our mobile film crew comes to you.
Associate Director + Producer | CSPS Non-Profit
2005 – 2012
Produce/Script/Direct: more than 50 shorts, spots and TV programs, which broadcast on DirectTV, the Internet and satellite television.
Brand Development: strategize to increase web site traffic, developed PR strategy and international marketing plan.
Write & develop discipleship materials and training resources.
Utilize social media to increase awareness and participation with CSPS brand.
Marketing Oversight: international weekend training events of 100+ attendees, world conferences on ministry, including the marketing schemes, PR campaigns, and talent for each event.
Remote Team Management: interview/hire team members, review portfolios, oversee multi-national team, keep multiple simultaneous projects on deadline.
Program Development: follow training events with support, coordinate regular contact campaign, design surveys, collect stories/updates/reports, review projects’ progress.
Published Writing: design and publish monthly newsletter, numerous articles in Adventist Review, Adventist World, Ministry Magazine and other international papers.
Web Site: oversee maintenance and regular updates of web site information/organization/content on three web sites.
Producer + Marketing Director + Writer | tedMEDIA Productions
2005 – 2009
Projects Manager: supervise international team of staff, liaise, resolve conflicts, provide accountability.
Producer: direct filmmaking team during production, oversee copyright/licensing, review scripts and film drafts.
Creative Director: produce and direct tv series, design sets, direct filming, manage crew.
Marketing Director: develop strategic marketing schemes, manage/write/update web site, place products, design advertising campaigns.
Scriptwriter: create concepts, storyboard and edit film scripts.
LIFEdevelopment curricula: developed two adult learning curricula, for translation into 12 languages and distribution across Europe.
Admissions Officer | Andrews University
2004 – 2005
Supervise: admissions team of 8-12 student workers.
Organize: office files, computer database, student applications.
Resolve: conflict between student workers, frustrations of applicants’ parents, difficulties with student applicants – both in person and by telephone.
Improve: efficiency to streamline undergraduate application process and increase filing accuracy.
Maintain: accuracy and attention to detail while entering application information into computer database.
Marketing Director + Radio Announcer | Andrews Broadcasting Corp
2003 – 2004
Radio Announcer: morning drive radio host bringing classical music, news, and announcements to the Mishawaka area.
Marketing: designed and distributed marketing letters, tracked all incoming gifts and pledges, coordinated receipts and maintained donor database.
Fund Drives: coordinated selection and purchase of all gifts during funding drives, funding drive announcer, tracked pledges.
S.I.F.E. Team President | Southern Adventist University – School of Business
2001 – 2002
Team Director: Established the first S.I.F.E. team on Southern Adventist University’s Campus.
Award-Winning Presentation: Led team of student presenters at Regional Competition, Atlanta, GA.
Directed student team of more than 40 members.
Coordinated team leaders of 5 SIFE projects on campus and in the community.
Directed and planned international fact-finding mission to South America for micro-lending project.
Resource Development: managed team resources and obtained funding.
Managed communication/newsletter/activity reports.
Mediated conflicts within the team, encouraging and mentoring group leaders.
Created winning script and media presentation, Regional Champion & Rookie of the Year awards.
See newspaper article HERE.
Marketing + Recruiter | Weimar College
2000 – 2001
Created and implemented first-ever travel/recruitment strategy for this small private college.
Traveled internationally for marketing and recruitment events.
Designed exhibit booth.
Edited and published monthly student newsletter.
Media Intern | 3ABN Russia | Nizhny Novgorod Branch
Intern for videography and photography at an international Christian satellite TV Network.
Transcriptionist for English TV programs, for Russian translation.
TV Host | International Christian Youth Show | 3 Angels Broadcasting Network (3ABN)
1993 – 1995
Host for more than 125 half-hour episodes of a Christian TV show for youth, which was broadcast internationally on satellite, cable and internet for more than 10 years.
MSA-ID | International Development & Administration | Andrews University
Class of 2006 – Magna Cum Laude
Activities and Societies: Third Culture Kid Club
MSA-ID | Exchange Study | Villa Aurora, Florence, Italy
MSA-ID courses studied on location
B.A. | English – Writing | Southern Adventist University
Class of 2003 – Cum Laude
Activities and Societies: SIFE Team President, Senior Class Secretary