Are You A Contented Leader?

by Sarah

This summer, we hosted two teenage orphan boys from Ukraine. Early in the summer, my fifteen year old asks if he can have an iPhone. We say, “Not a chance.” He says, “Can I get a job? I’m willing to work to earn the money.” Taken aback, we agree. You work hard, you can buy […]

Chatting With Chipotle (part 4)

by Sarah
sarah+mcdugal+chipotle+monty+moran+ebook

SARAH: How did the slogan “Food with Integrity” come about? It’s so clean and concise, and it says everything it needs to say. Those are the hardest slogans to develop! MONTY: Yes, isn’t it beautiful? I love it. SARAH: It’s a terrific descriptor and tagline, and I know those don’t come easy. MONTY: I would […]

Chatting With Chipotle (part 3)

by Sarah
sarah+mcdugal+chipotle+monty+moran+ebook

SARAH: Let’s talk about this phenomenon of how Chipotle has managed to connect strongly with millennials. Everybody everywhere is trying to crack the formula to engage millennials, and you’ve pulled it off. How? MONTY: Millennials are highly ambitious, sometimes almost utopian in their ambition. They want what they want now, they want it fast. SARAH: […]

Chatting With Chipotle (part 2)

by Sarah
sarah+mcdugal+chipotle+monty+moran+ebook

SARAH: Tell me more about your Restaurateur Culture. MONTY: I believe the general manager position is the most important position in Chipotle, period. Because GMs hire 99.9% of our people. They decide who comes in the door and who doesn’t. They’re either effective at developing people into future leaders, or not. They have complete ownership […]

Chatting with Chipotle (part 1)

by Sarah
sarah+mcdugal+chipotle+monty+moran+ebook

SARAH: Thanks for meeting with me, Monty! I’m in the final stages of authoring a book on values-driven leadership. My premise is that whether you are a celebrity, an individual leader, or a corporation managing your brand reputation – if your internal reality and your external marketing is not governed by the same set of core […]

5 Brilliant Social Responsibility Ad Campaigns

by Sarah
salvation army #thedress sarah k asaftei #live1face

There are ad campaigns. There are brilliant ad campaigns. And then there are brilliant ad campaigns that make a massive impact for social responsibility. You know, the ones that put a fresh twist on a powerful message that shakes you, grips you, and forces you to reassess social norms you’d formerly taken for granted. Every now and then […]

3 Ways to Appreciate Your Dad’s Leadership

by Sarah

Every June, the entire nation pauses to celebrate fathers. But how many of us actually know our dads? You may know his name, some of his interests, what he looks like — but how well do you know him? Listen Your dad might not talk a lot, but that doesn’t mean he doesn’t have stuff […]

5 Dumbest Ways to Earn a D as Team Leader

by Sarah
five dumbest ways to lead sarah k asaftei

You wanna be a great leader, right? But are you unknowingly guilty of these dumbest ways to earn a D in leadership? Here are five extremely common bad habits to be aware of and intentionally avoid: Disregard your team’s areas of expertise. Doesn’t matter if they’re actually good at stuff you don’t understand, if you […]

#theGURUseries | Andrew Benton

by Sarah
andrew benton pepperdine sarah k asaftei live1face lejit leadership

Andrew Benton has served as president of Pepperdine University, a top-tier school, for the past fifteen years.Benton has cultivated a long-standing legacy of leadership at one of the premier private universities in the United States, and has the unique advantage of also seeing many of his graduates go on to become phenomenally successful individuals of […]

I’m Writing A Book…

by Sarah

I’m writing a book. Actually, it’s already written, accepted by an amazing publisher, and in the process of editing and prepping for print. Doesn’t mean I feel comfortable saying “I’ve written a book” yet… Throughout the past several months, I’ve poured myself into research, conducted mind-blowing interviews with corporate leaders and celebrities that I’d never have […]

5 Compelling Reasons to Write Your Values

by Sarah
core values sarah k asaftei write down free stuff

There are as many reasons to articulate your core values as there are businesses and leaders. Doesn’t matter if you are a business leader or an individual, knowing what you stand for and the key motivations that drive you is a good idea. I’m Sarah McDugal, and here are my five favorite reasons why you […]

7 Dumbest Ways to Kill Your Brand

by Sarah

There are as many ways to kill your brand as there are business leaders, but these seven are definitely the dumbest ways to do so. You might be killing your brand if… You don’t bother to figure out what you stand for in the first place. Everything hinges on the underlying reason why you do […]

Key Leadership Lessons from the Blue Buffalo Lawsuit

by Sarah

What’s The Blue Buffalo Lawsuit About? Blue Buffalo is a pet food company, in case you don’t have pets and didn’t already know. Until last year were spending $50,000,000 on a marketing campaign proclaiming that they never use poultry by-product meal in their pet foods. Then, in May 2014, they got sued for false marketing. […]

Why Holacracy Is Gonna Fail At Your Company

by Sarah

Fast Company reported this week that 210 of Zappos’ employees decided to take severance packages and jump ship rather than embrace the responsibility of moderating themselves without a boss. I guess everybody is different, and it’s a good thing it’s a free country, because if I worked at a big company and I got the […]

Are you a LEJIT leader?

by Sarah
sarah k asaftei skaMEDIA lejit leadership live1face

LEJIT If you’ve watched or read any of my stuff, you already know that I think it’s SUPER important to ponder, articulate and write down the key core values that drive you and give you passion. What exactly ARE these values? And how do they impact your life and future? Your core driving values are […]

#theGURUseries | Orlando Bowen

by Sarah

It was about being able to look in the mirror and knowing you did all that you could, fair and square. I’d rather give everything I have and lose — than cheat and win. I can’t look myself in the mirror and sleep well knowing I didn’t do all I could, or that I cut corners or did something underhanded. Here are my 3 tips for surviving unjust circumstances without losing your integrity:

Your Brand > Your Branding

by Sarah
brand-branding-sarah-k-asaftei

When I ask small business owners and foundation CEOs and non-profit directors about their branding, they’ll typically answer, “Of course we have branding! See my logo? Here’s my letterhead, too.” And my answer is, “That’s not a brand. That’s a logo and a letterhead. Those are small pieces of your brand – but not the […]

Are You A Mean Girl? #buildUPchallenge

by Sarah

When men are mean, it’s often dismissed as a strategy, a means to an end. When women are mean, we assume it defines their character. Tearing others down often gets labeled as a female problem, but it isn’t — it’s a human problem. It’s a pride problem. 
Pride, insecurity, and self-aggrandizement. I’m challenging you to initiate change.

Hindsight: Your Opinion Doesn’t Count

by Sarah
hindsight+sarah+mcdugal+abuse+depression+recovery+author

Sometimes, the darkest times require hindsight to become clear. I had brutal pregnancies. I threw up the entire time. I developed complications that landed me in the High Risk Ante-Natal Unit on weeks of bed rest. With our second child, I found myself hugging the toilet until I thought I’d puked my toenails up. My […]

A Tale of Knights, Castles & Demons

by Sarah

Each knight in turn realizes he must close his ears to their taunts and depend only on three things – the sunlight shining truth over his head, the glimpse of his lady waiting with his heirs on the balcony, and the strength of the comrades by his sides. These are the reasons he fights. They are the reason he will win. They are the catalyst for the legacy of victory he will leave.

Why I Do What I Do

by Sarah
sarah k asaftei blog header

I’m Sarah McDugal, and I direct Hollywood quality brand campaigns for companies that value their social impact as much as their bottom line. My media experience launched more than 23 years ago, as a teen TV show host. Since then I’ve produced and directed more than 150 story videos, for everything from city-wide marketing campaigns […]

#theGURUseries | Renan DeBarros

by Sarah

Knowing the values held by the people behind the scenes is incredibly important. This builds a level of transparency between business owners and customers without the owners even speaking directly with the customers, by getting the sales team to embrace those values and be the front persons for the company.

Shut Up & Listen…

by Sarah

If you want to be effective, if you want to have a lasting leadership impact, if you want to be agents of change in our companies and communities, quiet time is something you cannot do without. Energy at work can come only after you experience personal rejuvenation at home.